About
Hi, I'm Kalvis. I'm drawn to products that make people say wow.
I’ve built across a lot of fields over 8+ years. I ran my own EdTech startup: it won some recognition, then quietly failed. I built e-commerce stores for Fortune 500 brands. Now I’m at a YC-backed company, building enterprise software for the biggest names in wind energy. On the side I ship small apps, AI-assisted, with a little Harvard computer science behind me. One belief stuck: the magic is almost always in the simplicity.
Wowcraft is about product thinking, the wow factor, and building with AI. It’s where I dig into what makes a product mesmerizing to me, what great product management should look like in the AI era, plus the occasional teardown, half-baked theory, or feature mock-up.
I write to explore how ideas become products people care about, mostly thinking out loud. I think you’ll get something out of it too.
| Day job | Product Manager at Aerones (YC), wind-turbine servicing |
|---|---|
| Side project | Dadaa, a childcare app built for love |
| Based in | Rīga, Latvia, working internationally |
| Soundtrack | Metalcore, punk, Oasis and lo-fi |
| Favorite show | Dark (the German series) |
The road here
- 2013
Family FMCG business. Took products into 30 markets. - 2018
Kastekust: event tech for IKEA, Bolt and Swedbank. Helped grow the company 3x. - 2020
Co-founded Homestudy, an EdTech startup. Won recognition, raised ~€300k, then failed. Best teacher I've had. - 2023
Magebit: led 6 teams building e-commerce for Fortune 500 brands. - 2025
Aerones: product for the biggest names in wind energy.